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As more awareness is being put on sustainability, there has been a growing shift towards a more natural way of life. These practices tend to be gentler on our environment and in most cases on our well-being. This is why there has been an increase in the use of natural fabrics.

Natural fabrics are good for you and good for the environment. Most importantly they are a sustainable and abundant resource. Natural fabrics are important in the preservation of our environment. BRAND The Label is part of the fight for a smaller footprint in the fashion industry, for the environment and your well-being.

Natural fabrics come from plants and animals. These include Cotton, Linen, Silk, Wool, and Cashmere. There are a lot more examples out there, but this are the basic ones to start with. 




  1. Comfortable to wear

Natural fibres 'breathe,' collecting body fluid and dispersing it into the air to keep you cool in hot weather. Synthetic fabrics are more compact, they are unable to 'breathe' in the same manner as natural fabrics. In hot temperatures, polyester clothing, for instance, will make you feel sticky and damp.

  1. Excellent insulators

Wool is a fantastic insulator, both in the heat and the cold. Wool fibre has a natural crimp. It is the scientific term for the small microscopic waves that run the length of the fabric. It traps air pockets in the spaces left by the waves. As a result, a woollen sweater or blanket will keep you significantly warmer in the cold then an acrylic options.

  1. Kind to your skin

If you have sensitive skin wear clothes made of natural fabric. You will be less prone to develop allergies or rashes. Natural fabrics are not processed with chemicals that trigger allergy reactions. They are the best for sensitive skin. You want to wear fabrics that are good to you. 

  1. Natural fibres are renewable 

In contrast to synthetic fabrics, natural fabrics can regenerate over time. This means there will always be a supply of natural fabrics. You can cultivate and harvest fabric-producing plants. Flax and jute are annual crops. This is unlike sisal plants. These you can only harvest every 10 years or so, and kapok trees can yield fabric for up to 60 years. 

  1. Biodegradable 

Natural fibres disintegrate naturally, without contributing to trash mountains. Synthetic materials are difficult to get rid of. They need recycling, and when burnt, they emit pollutants. Even biodegradable plastic bags break down into smaller pieces of plastic that can end up in the food chain.

  1. The potential to be carbon neutral

Plant fabrics do not cause climate change. Their manufacturing process is often carbon neutral. This means they capture at least as much CO2 as they emit. Organic wastes generated during processing can become a source of energy, stock feed, and housing materials.

Synthetic fabric processing consumes a lot of energy. It produces contaminants in the form of heavy metals that linger in the environment for a long time. CO2, a greenhouse gas that contributes to global warming, comes out as a result of its processing.



As a slow fashion label, BRAND collections are made in Australia, using considered materials and manufacturing methods in limited quantities to maintain the highest quality


Our materials are 100% natural, with Cotton and Silk mix as our key fabrics to provide you with exclusive styles that allows your skin to breathe.

Welcome to view our exclusive range of Sarongs, Intimates, Frame Chains and Scrunchies today. 

 BRAND The Label - Natural Materials with Ethical and Sustainable Focus